Globalising Your Brand is one of a kind, where the fashion, accessories & lifestyle industry has yet to see before in Malaysia
About this event
Globalisation your brand, stretching beyond borders is catered for entrepreneurs, fashion designers and founders in the business of fashion and apparels, wearable technologies and fashion accessories who are looking to expand the business. This programme is catered for designers and founders only within Asia. We encourage brands with over 2 years experience and ready to venture into the overseas market in US and Europe to participate.
DAY 1 :December 6, 2018 Thursday
Stretching beyond borders - Online, Retail & Wholesale
9.00 - 9.30am :Registration and coffee
9.30 -12 .00 pm : BUILDING AND SCALING YOUR BRAND
Branding is crucial in a business, and effective brand strategy gives an edge in an increasingly competitive market. How does branding affect a small business ? How does one expand and build their brand worldwide effectively ?
- The Top 6 P’s of a successful, global and profitable Brand
- Growing your $ 1 Million at Export
- Challenges of trade shows and how to optimise your presence
- Using agents and distributors to your advantage
- Setting up real partnership with your Retail clients
12.00 - 2.00 pm Luncheon Keynote by MyCreative
2.00 pm- 3.30 pm INTERNATIONAL MARKET PENETRATION
What is the Art & Science of being a Retail Store & Online Business Owner ? The fashion Industry has become more complex and unpredictable where the shift from physical retails towards e-commerce platform is a global sensation. The variations of sales medium - Brick and Mortar, e-commerce
- Top 8 Ps to build a successful and global business long term.
- Tools and tips Brands or Retailers are still looking to figure out after 5 years,
- How to speak to buyers and converting them into strategic sales channel
- How to be business savvy while converting cost into profit
- How to think out of the box in growth and expansion
DAY 2 : December 7, 2018 Friday
The Art & Science of being an Entrepreneur: Accelerate & Grow
9.00 - 9.30am : Registration and coffee
9.30am – 11pm : FINDING THE LEADER IN YOU
The Leadership skills are necessary if you want to scale up from one-man band to multimillion-dollar business.How to make profitable success happen? Let sit down with Thierry to examine and dissect the many layers of leadership + business acumen that you already possess but yet to figure how it can be brought up .
11.00 - 12.30 pm GROUP DISCUSSIONS : TOP 5 LEADERSHIP MISTAKES MADE BY FASHION DESIGNERS - Speaker: Thierry Bayle
12.30 - 2.30pm : Lunch(Additional time allowance for Friday Prayer)
2.30 - 4.30 pm PANEL TALK : THE GROWTH AND CHALLENGES OF ENTREPRENEURSHIP
Moderator : Prabhu Menon, Master of Ceremony
- Prof. Loredana Padurean ,Associate Dean and Faculty DirectorAction Learning, Asia School of Business in collaboration with MIT Sloan
- Thierry Bayle, Founder & CEO , Mentoring Pte Ltd & Global Fashion Management
- Sam Shaffie, CEO & Co-Founder, pitchIN
- Choo Dee Wei ,Partner, Dee, Netto, Fatimah & Ng
- Abu Bakar Yusof, Director Lifestyle, MATRADE
4.00 – 5.00 pm Networking Tea Break, Press Conference
Important Information :
- All events are to be attended by founders, brand decision makers in the organisation
- Companies with >2 years or has high potential of growth is encouraged to attend.
- Private Consultation with Thierry Bayle is extremely limited. Please contact Prabhu Menon at +601164349980 or firstname.lastname@example.org or shoot us an email at email@example.com
- Please note that this is a non-profit event and all proceeds will go into making this event a success
- For media partnership, sponsorship and advertisement please contact the event coordinator Prabhu Menon at +601164349980 or firstname.lastname@example.org or shoot us an email at email@example.com
Often, seminars and workshops invite Brand or Retail Business owners. This is great.
However, you cannot blame the owner to be limiting how much strategic or operations insight he/she will give you as you could be a competitor!
As Mestrae brings a consultant/mentor/ business manager who works every week with Brands and Retailers, you will learn the REAL inside story of WHAT WORKS and WHAT DOES NOT WORK.
Fashion Success is no more about what you know, IT IS ABOUT WHAT YOU DO NOT KNOW. Thierry
Feel free to send questions to the organiser or myself at any time before the event.